Senior Website Analyst

Brooklyn, NY Full-time

 We are looking for an exceptional senior digital analyst to join our Marketing Intelligence discipline at Big Spaceship. We are a digital agency in Brooklyn that brings together product design, systems creation, brand stories, and social communities to help businesses thrive. We’re also a little weird, extremely collaborative, and sometimes communicate entirely in gifs. Check out our culture and structure here.

This role will focus on providing data analytics support and strategic solutions across all marketing channels- especially across our website analytics. The position works collaboratively with account management, strategy, content, ux and tech and other relevant stakeholders to drive efficiency and integrate data for our clients and around the agency.

 Core Responsibilities:

Your day-to-day

  • Take the lead in working closely with internal teams and clients to assess, design and deliver the right data strategy to help make analytics a continuous source of utility in their lives

Website Analytics

  • Perform all technical aspects of website analytics including gathering requirements, creating tagging and tracking specs, configuring tag management systems, tool and tagging maintenance, conducting QA and working closely with developers and client teams on logistics and execution
  • Setup and configure Google tag manager/Google analytics/Adobe analytics to facilitate analytics tagging and tracking on websites. Work closely with developers ensure smooth and accurate tracking setup
  • Assess website and create analytics tagging framework/specisfications to ensure clean and accurate data collection
  • Perform website analytics audit reports and provide gaps in tagging as well as actionable recommendations for teams to execute on
  • Create website reporting to include website performance, visitor behavior, navigation/bottlenecks, content performance, eCommerce tracking etc.
  • Conduct customer path analytics along with A/B and multivariate testing
  • Set up campaign tracking and evaluate data from cross-channel marketing campaigns
  • Create measurement plans with benchmarks, goals, KPI’s and metrics to track website and campaign success
  • SEO experience is a plus: Lead aspects of SEO including keyword analysis, metadata strategy, onsite and offsite SEO optimization plans and create best practices guides
  • Social Media + Social Listening experience is a plus

 Your Client

  • Build a strong relationship with the client and lead direct communication for all analytics and measurement needs on a daily basis. Demonstrate a strong focus on client satisfaction and delivery
  • Should be comfortable working independently in cross-functional teams in high pressure situations
  • Represent Big Spaceship and lead interagency meetings on all things data and analytics

 Your Discipline/Team

  • Lead new business pitches from a website analytics perspective
  • Grow the discipline’s capabilities with strategic and creative use of data and have a strong POV on approach and best practices
  • Take pride in contributing to create a focused, highly impactful intelligence discipline
  • Manage and mentor junior team members- teach, delegate, empower them to succeed
  • Commit to training and sharing expertise across the team to help maintain our culture of continuous knowledge sharing and learning from one another

Skills + Experience:

  • Proven experience and in depth knowledge in:
    • Developing and managing website analytics operations from start to finish
    • Web Analytics and basic SEO tools/platforms is a must (Adobe Analytics, Google Tag Manager, Moz, SEMRush, Google analytics and webmaster tools
    • Intermediate to Advanced Excel (sorting data, pivot tables, advanced functions, charting)
    • Social analytics platforms such as Facebook, Twitter Analytics, Iconosquare, Sprinklr, Social Bakers etc. is a plus
    • Advanced social analytics platforms, specifically writing and editing Boolean queries in platforms like Crimson Hexagon, Brandwatch, Sysomos etc. is a plus

*A solid understanding of how data is collected and verified is required

  • Agency experience is preferred
  • Excellent communication and presentation skills and ability to communicate complex information in simple digestible formats
  • Ability to work in cross-functional teams in fast paced situations